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Canva

Made by Canva Pty Ltd  Β·  Last reviewed April 2026
Design Free plan available Affiliate programme
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4.7 β˜…
Our rating
170M+
Users
Free / Β£11/mo
Pricing
2013
Launched
Web, iOS, Android, Desktop
Platforms
Company
Canva Pty Ltd
Category
Design
Affiliate programme
βœ“ Available
Platforms
Web, iOS, Android, Desktop

What is Canva?

Canva is a web-based graphic design platform used by over 170 million people worldwide. It offers a drag-and-drop interface with thousands of templates for social media graphics, presentations, documents, videos, websites and more.

Canva has significantly expanded its AI capabilities, introducing Magic Studio β€” a suite of AI tools including Magic Write for text generation, Magic Edit for AI image editing, Magic Design for auto-generating designs from a prompt, and AI image generation via their partnership with Stable Diffusion and DALLΒ·E.

For non-designers and small businesses, Canva removes the barrier to creating professional-looking visual content. The generous free plan and widespread recognition make it one of the easiest tools to recommend to a broad audience.

Who is it aimed at?

Small Business Owners Social Media Managers Teachers Non-designers Marketing Teams Non-profits Students

Small Business Owners, Social Media Managers, Teachers, Non-designers, Marketing Teams, Non-profits, Students

Pricing

PlanPriceKey features
Free Β£0/month 250,000+ templates, 5GB storage, basic AI tools
Pro Β£11/month Premium templates, 1TB storage, full AI suite, brand kit
Teams Β£14/user/month Collaboration tools, shared brand assets, admin controls
Enterprise Custom pricing SSO, advanced security, dedicated support

Pros and cons

Pros

  • Used by 170M+ people β€” one of the most recognised design tools globally
  • Huge library of templates covering every design need
  • AI features genuinely useful β€” image generation, background removal, magic editing
  • No design skills required β€” truly accessible to everyone
  • Generous affiliate commission β€” up to 80% on first month referrals
  • Free plan is comprehensive enough for many users' needs

Cons

  • Professional designers find it limiting compared to Adobe tools
  • Templates can lead to designs that look generic or similar to competitors
  • AI features are not as advanced as dedicated AI image tools
  • Some essential features locked behind Pro paywall
  • Exported file quality can be inconsistent for print projects

AI Tool Bible verdict

Canva is one of the safest and most universal recommendations you can make. With 170M+ users it practically sells itself, and the affiliate commission structure β€” up to 80% on the first month β€” is unusually generous. It's an essential listing for AI Tool Bible and will likely be one of the highest converting tools given how widely known and trusted the brand is.

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